Dementia Disco

A whole new brand and website for an incredibly uplifting charity bringing joy, music and connections to people with dementia and their loved ones.

Recognising the profound impact of music on memory and wellbeing, Dementia Disco runs regular, vibrant disco events that provide a safe and joyous space for attendees to dance, reminisce, and bond.

These events are designed not only to spark moments of happiness but also to combat the isolation often experienced by those living with dementia and their caregivers.

1

A bold brand to change the narrative of dementia

We wanted to create a visual identity that reflects how fun and uplifting Dementia Discos are, with a bit of sass. There was a clear ambition to adopt a bolder approach and differentiate from the more serious, conventional dementia charities. We crafted a new logo and mascot, picked a new colour palette and font, and art directed a photoshoot.

"I'm really grateful for Cynthia's hard work and expertise. She has created an exciting new brand that I can't wait to launch. The colours are vibrant and bold, and they truly capture everything Dementia Disco stands for. The new branding not only boosts our visibility but also strengthens our identity, making it clear to everyone what we're all about. It’s a brand that resonates with our mission and values, and I’m confident it will help us reach a wider audience and make a bigger impact." - Kate Darby, CEO at Dementia Disco

2

An eye-catching and easy-to-navigate new website

We updated Dementia Disco’s website to reflect the new brand and improve its overall navigation. We made sure people can easily find out about upcoming events, while also guiding potential volunteers and corporate partners to the right content and call-to-actions.

"The new website Cynthia designed is not only visually appealing but also really easy to use. It provides a straightforward platform for our users to find information about our events and initiatives. The layout is intuitive, making it easy for visitors to find what they need, whether it's details about upcoming events, volunteer opportunities, or ways to donate." - Kate Darby, CEO at Dementia Disco

“Cynthia's creativity and attention to detail have been key in bringing our vision to life. Her ability to understand our needs and turn them into a cohesive and compelling brand is truly impressive. I’m looking forward to seeing how this new branding will elevate our charity and help us continue to make a positive difference in the lives of those affected by dementia.”

Kate Darby, CEO at Dementia Disco